Ray Kroc, popularly known as Ray Kroc, was an American businessman, who brought about a revolution in the fast food industry, making McDonald’s the biggest fast food chain in the world. Once referred to by Harvard Business School as “the service sector’s equivalent of Henry Ford”, Kroc but had a modest beginning. Initially, he sold various items such as paper cups, milkshake mixers before coming in contact with McDonald brothers, who ran a small but popular fast food joint in California, at the age of 51. Subsequently he acquired the franchise of small-scale McDonald’s Corporation, he transformed it into one of the most successful fast food operations in the world. Ray Croc eventually bought the company, at the age of 59. He also utilized standardization to ensure that the McDonald’s food products to taste the same in all the outlets. Kroc revolutionized the American restaurant industry with the new and developed operating and delivery system. By the time of his death, the chain had 7,500 outlets across the world with gross sales of $8 billion.
Ray Kroc Biography
Raymond Albert Kroc was born on October 5, 1902, in Oak Park, at that time a village adjacent to the city of Chicago in the state of Illinois. Both his parents were of Czech origin and Ray was their eldest child. His father, Alois “Louis” Kroc, originally from the village of Bøasy near Plzeò in Bohemia, was a man of great discipline. Employed with the telegraph company, Western Union, he rose to reach a high position in the organization. He was also a baseball fan, a craze Ray inherited from him. His mother, Rose Mary nee Hrach, was born in Illinois. She was an affectionate lady and a homemaker. She also played the piano, earning extra money by giving lessons to children and adult. Ray also learned the piano from her, showing a natural affinity to it.
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Career: In 1919, at the age of 17, Ray Kroc began his career in sales, supplementing his income as a pianist at a nightclub or as a DJ at the local radio station. Subsequently, he held a series of jobs, selling everything from real estate in Fort Lauderdale to feminine accessories and embellishments. For a while, he also joined American Stock Exchange in New York, reading ticker tapes and translating symbols. Finally, at the age of 21, he got his first steady job as a salesman at Lily Tulip Paper Cup Company.
Young, ambitious and hardworking, he now traveled around the country, selling paper cups, which he knew were there to stay. He took care of his customers’ needs, always keeping in touch with them. Very soon, he began to be counted as one of the top salesmen of the company. In 1938, while selling paper cups, Kroc met a gentleman called Earl Prince. He had invented something, called ‘Multimixer’, which was actually a milkshake mixer with five spindles. Usually such shakers had one spindle that churned out one milkshake at a time while the ‘Multishaker’ could churn out five. By then, after 16 years of service at Lily Tulip Paper Cup Company, he was feeling rather frustrated. Realizing that ‘Multimixer’ had great potential, he obtained exclusive marketing rights for the product and at the age of 37, gave up his secured job to form Prince Castle Sales.